Change is the new normal. Global is the new local. Green is not just a color. Everybody is a media. Everything communicates. Data is Big. Platform game is on. Retail is in a crisis. Influencers rule. Big Brother is watching. Brands rise and fall with consumer expectations.
New situations call for new solutions.
We believe that future business success needs merging commercial interests, emotional and rational connections with consumers and the needs of our planet. A multidisciplinary and holistic approach, from strategy to execution.
Strategy, branding, design, marketing, communications and engagement for the right consumer experiences, corporate social responsibility aspects included.
Musashi works with bright minds from around the globe. If our combined expertise isn’t enough to crack your specific problem, we find the best expertise and engage our partner network accordingly.
Liisa is a results-oriented brand leader. Her excellence is driven by deep understanding of branding, marketing, CSR and communications aligned with business objectives.
Liisa’s superpower is aligning the strategic stars so execution leads directly towards your north star. She takes the whole big picture into account, clarifies it to understandable form, and makes the right connections between individual touchpoints to build a holistic consumer experience.
Liisa has over 17 years of experience working in leading roles in global consumer brand marketing and communications at Suunto, Red Bull and Specsavers.
Whatever the soup, Petri has been boiling in it. Petri’s superpower is to see things others don’t see and combine the pieces of complex business puzzles in novel ways that help your brand gain new competitive edge. He sees your problem with a solution – and knows how to make it happen. If you have a special challenge, you need to call in the special troops to save your day. This is when you call Petri.
Having earned a living as a professional photographer for over a decade, Petri has also a great eye for detail, and is able to keep any project on track and in schedule, delivery only with the best quality. Petri’s previous clientele has included brands like Nike, Microsoft and Red Bull, where he was also holding a regional sales manager role prior to his photography career.
Jussi is a brilliant creative thinker. His superpower is combining technological know-how and creative design thinking with solid commercial understanding. Jussi finds the essential in ideas in the making and can quickly add value by innovating further to end at a commercially successful solution. Need to deliver excellence in physical or digital or business design? Jussi is your go-to guy.
An industrial designer with a versatile professional background from healthcare and consumer electronics, Jussi has served clients in multiple industries ranging from FMCG to sports as a business and creative designer.